It's Nice That taps Talia Cotton and Instrument's Seth Akkerman on how new tech has fundamentally changed the creative process

Cotton founder Talia Cotton was featured in It’s Nice That in an article titled “What happens when the gap between thinking and making closes?” alongside Seth Akkerman, Director of Creative Technology at Instrument.

The article explores how emerging technologies are reshaping the creative process, blurring the boundaries between design and development, and opening new possibilities for cross-disciplinary collaboration. Talia shares her perspective on the evolving role of the designer as both creative and technologist, emphasizing the importance of intentionality, structure, and creative control in generative design. The conversation examines how technology can become an integral creative medium, enabling new forms of expression, interaction, and meaning that would otherwise be impossible.