Founded in 2023, Cotton is a new creative agency gaining notoriety for its innovative approach to design and branding through technology, data, and custom tools. We help brands achieve their strategic goals through a controlled approach to technology and a limitless approach to design.
Creative Week custom generator in progress.
Chris Kim’s math-saturated sketchpad as he works through the browser-based variable Backslash typeface, made only of backslashes.
Hosting CUNY for a day at Cotton HQ!
Picking Pantone Pinks for the Sandy Liang brand refresh.
Behind the scenes on the Brocade unknot interactive brand motif.
The Backslash pattern generator easter egg chillin on a laptop.
Debugging the Eternal Research music-driven pattern generator.
Print isn’t dead! Posters for every project launch.
Planning the next steps of improvement for the clay-like Yellow logomark.
Just a sunny day at 291 Broadway.
Early stages of the Murmuration hero murmuration animation.
Designing a browser-based variable typeface... with a little trigonometry.
Process
We help brands achieve their goals through an honest analytical methodology and a strategic approach to design.
What We Do
- We view design as a science, and we utilize design as a communication tool.
- We develop a strategic framework behind every project.
- We conduct a deep analysis of audience wants, needs, and behaviors.
- We conduct a deep analysis of landscape, pinpointing what’s necessary to stand out or fit in.
- We avoid arbitrary design decisions.
- We listen to our clients. If we got it wrong, we’ll be the first to admit it.
- We utilize code with strategic intent as an “infinite” design tool.
- We avoid experimental coding—and focus on just clear, controlled coded outputs that resonate.
Outcomes We’ve Witnessed
- Transform or control brand perception
- Make target audiences say “That’s for me.”
- Help brands stand out
- Deeply represent complex topics
Outputs
We are a full stack agency...
Team
Cotton is made up of designers, strategists, data-vis experts, and uniquely, programmers. Passion is inherent to our work, and a commitment to excellence drives the end result.
- Talia CottonFounder & Creative Director
- Chris KimDesigner Coder
- Noah SchwadronDesigner Coder
- Sewon BaeProject Manager
Eager to join the team? Contact Us
About the Founder
Talia Cotton
Founder & Creative Director
Talia Cotton is a designer, coder, and educator, and has been recognized as a leading expert in the intersection of branding and technology. Talia also teaches intro and advanced coding at Parsons School of Design and Harvard GSD. Prior to starting Cotton, Talia was leading projects on two teams at Pentagram, focusing on the design and development of data-driven and algorithmic brand identities and websites. Her past experiences also include working as Digital Lead at Champions Design, and working independently for several eclectic branding and interaction studios. Talia has been widely recognized by many major design awards and publications such as The One Club, The TDC, Fast Co Design and It’s Nice That. She was recently named a “Responsible Designer to Watch” by GDUSA, and was awarded the Young Guns Award, known as the 30 under 30 for creative professionals.