We have an expert handle on coding as a design medium
and as a method for communication.

System Health

Tollbit ‘State of the Bots: Q1’ Cover Art

Era Labs

Eternal Research

New Museum Store

Converse

Sandy Liang

Cotton is a branding & technology agency
shaping what design can become.

Founded in 2023, Cotton has quickly gained notoriety
for its innovative approach to design.

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Cotton Launch Campaign

Guilty By Association

Converse Create Next

Madeline’s

Elemental Interactive

AI Regulation Blueprint

We build brand identities & digital experiences
designed to stand out and resonate
through technology, data, and custom tools.

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Talia Cotton has joined Yale School of Art as a thesis advisor in its Graphic Design MFA program. Other thesis advisors listed by Yale are 

Julian Alexander, Alice Chung, and John Provencher

. The Graphic Design MFA centers on independent research and the development of each student’s design practice through studio work, individual criticism, and mentorship. Students present their work in a thesis book and end-of-semester reviews with faculty and external critics.

Talia Cotton joins Yale School of Art as Thesis Advisor

Fast Company’s 2026 Innovation by Design Award

 in Graphic Design and Branding for our work with Eternal Research.

Now in its 15th year, Fast Company’s Innovation by Design Awards recognize designers and businesses creating some of the most innovative work across design today. This year’s 

 include projects, products, and services from 

, and others. The awards celebrate work demonstrating originality, beauty, sustainability, user insight, cultural significance, and measurable business impact.

Rooted in the intricacy of Victorian ornamentation and powered by generative code, Eternal Research’s identity explores the relationship between craft and technology. At its center is a custom generative system that translates qualities of sound—including timbre, frequency, and intensity—into an evolving visual language. The result is a living identity capable of producing an infinite number of unique compositions while retaining the precision and expressiveness of its historical inspiration.

Fast Company’s feature, “Victorian craft inspired this hypnotic brand identity,” takes a closer look at the unlikely connection at the heart of Eternal Research’s identity: the meticulous craftsmanship of Victorian ornamentation and the accessibility of experimental music-making. The article traces how founder Alexandra Fierra’s collection of Victorian books became the starting point for the brief, and how Cotton studied and decoded the structural logic of these historical patterns to build a computational design system that reacts to sound. It also explores how the generative tool—capable of creating an infinite number of unique patterns—works alongside a customized wordmark and flexible typographic system to create an identity that reframes technology not as the opposite of craft, but as a new vehicle for it.

The Innovation by Design honorees were selected by a panel of leading designers, business executives, and Fast Company editors. As Fast Company editor-in-chief Brendan Vaughan described this year’s winners, the awards recognize ideas that “challenge convention” and demonstrate the possibilities of treating design as a strategic force.

We’re incredibly grateful to Eternal Research and founder Alexandra Fierra for trusting us to create something ambitious, experimental, and deeply considered together.

Explore the complete 2026 Innovation by Design winners 

Cotton wins Fast Company’s 2026 Innovation by Design Award in Graphic Design and Branding

Talia Cotton will speak at OFFF Forum Montréal 2026, a new gathering dedicated to design, art, and digital culture that brings together some of the industry's most influential creative voices. Taking place September 4 at Montréal's Société des arts technologiques (SAT), the inaugural Forum extends the OFFF Montréal festival with a day of talks exploring the future of creative practice.

The program features an international lineup of leading designers, studios, and creative thinkers, including 

Building on OFFF's global reputation for championing innovation across design and technology, the Forum creates a space for practitioners to share ideas, process, and perspectives shaping the next generation of creative work.

Talia's presentation will explore how contemporary identity systems can balance precision with adaptability, drawing from Cotton's work at the intersection of branding, technology, and generative design. Through recent projects and evolving methodologies, she'll examine how designers can build systems that remain expressive, resilient, and deeply human as the creative landscape continues to evolve.

As part of OFFF Forum's inaugural program, Talia joins a community of designers pushing the discipline forward—contributing to a broader conversation about the role of design in shaping culture, technology, and the future of creative expression.

Talia Cotton to speak at OFFF Montréal 

Cotton founder Talia Cotton was featured in 

 in an article titled “What happens when the gap between thinking and making closes?” alongside 

, Director of Creative Technology at Instrument.

The article explores how emerging technologies are reshaping the creative process, blurring the boundaries between design and development, and opening new possibilities for cross-disciplinary collaboration. Talia shares her perspective on the evolving role of the designer as both creative and technologist, emphasizing the importance of intentionality, structure, and creative control in generative design. The conversation examines how technology can become an integral creative medium, enabling new forms of expression, interaction, and meaning that would otherwise be impossible.

Talia Cotton and Seth Akkerman featured in It’s Nice That on the future of design and technology

Talia Cotton will take the stage at Sloss Tech 2026, the South's premier technology and innovation conference, bringing together founders, investors, developers, creatives, and industry leaders for three days of conversations shaping the future of technology and entrepreneurship. Held June 24–26 across downtown Birmingham, Sloss Tech has become a cornerstone of the Southeast's innovation ecosystem, connecting emerging talent with global thought leaders.

This year's program features an accomplished lineup of speakers, including 

. Alongside keynote presentations, the conference offers startup showcases, developer programming, pitch competitions, and networking opportunities designed to foster collaboration across technology, business, and design.

Talia's presentation will explore the intersection of branding, technology, and generative design, examining how designers can build adaptive identity systems that respond to increasingly dynamic digital environments. Drawing from Cotton's work with organizations ranging from startups to global technology companies, she'll discuss how custom tools, code, and design systems can create brands that are both expressive and enduring.

Tollbit ‘State of the Bots: Q1’ Cover Art

Data Vis Cover Art

Era Labs

Brand Identity

Eternal Research

Audioreactive & Generative Brand

System Health

Brand Identity, Data Visualization, & Other

New Museum Store

Interaction Design & eCommerce

Converse

Custom Tool

Sandy Liang

Brand Refresh & eCommerce

Talia Cotton joins Yale School of Art as Thesis Advisor

Cotton wins Fast Company’s 2026 Innovation by Design Award in Graphic Design and Branding

Talia Cotton to speak at OFFF Montréal

Talia Cotton and Seth Akkerman featured in It’s Nice That on the future of design and technology

Talia Cotton announced as Keynote Speaker at Sloss Tech