Era Labs

Era builds the intelligence layer for physical devices.

They partner with companies making physical products, combining real-time inputs, memory, and custom behavior so each object can listen, respond, and act in its own way.

But what they're really building toward is less tangible: a world where technology feels less present in your life.

Cotton was tasked with creating a brand identity that lives beyond the screen and adapts to each physical context, breathing differently with every collaboration.