Noomalooma

Micro-doses of creativity. That’s how NoomaLooma is injecting play back into the routine.

And today, NoomaLooma launches its beta in the App Store.

Cotton partnered with co-founders Lakshmi Narayanee and Piera Gelardi to develop the NoomaLooma brand and initial product language for a platform built around small moments of making.

The brand is simply: all play.

Generative O’s become the central element—popping up, duplicating, bouncing, looping.

The logo itself is malleable. On the launch website, users can bend it, stretch it, and mess with it.

Imperfect scribbles wander throughout the system.

Dragging, moving, and playful interaction are core to the experience.

Then there are the Noomies: Playful avatars the community builds through an exquisite-corpse–style builder where users assemble characters from colors, eyes, noses, hair, and accessories—some whistling, some bow-wearing, all a little strange and joyful.

Already, the early community has logged 2,000+ creative acts and more than 10,000 minutes spent creating instead of consuming.