The design construction of the blueprint presented a compelling challenge. On one hand, conversations around the regulation of AI were moving quickly, and new developments and were being released every week. Speed was of the essence. On the other hand, the technologies required to allow for the essential requirements of the blueprint—namely, that it is open-source and editable—are often slow to construct.
Cotton worked in a short period of weeks to build the blueprint. The team evaluated many preexisting platforms according to their relevance to the project, and ultimately chose Miro as the technology on which to build the blueprint. Miro is a tool designed for rough prototyping, and as such, several design capabilities were lacking. For its construction, the Cotton team hand built an underlying baseline grid both horizontally and vertically, and worked with a limited palette of default styles native to Miro.
When the blueprint was released, visibility was key. Cotton designed a marketing kit of graphic and motion assets to draw attention. The kit of assets evokes the same palette but relies on a hand-drawn style to lean more into the architect’s blueprint metaphor.