Guilty By Association
A generative brand identity for an arts organization advocating undiscovered and underrepresented artists.
Approach
Cotton took inspiration from the notion of individuality reflected through an artist's signature. It is the only component to a work of art that is consistent, yet unique.
Output
Generator
To execute the design, Cotton handed off a web-based logo generator to the client that draws a new randomized logo upon every input.
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A new logo is used for each instance to underscore the uniqueness of each artist.
