Guilty By Association
A generative brand identity for an arts organization advocating undiscovered and underrepresented artists.
Background
GBA (Guilty by Association) is a new arts organization with the mission to give a voice to underrepresented artists, empowering them, and in-turn creating a shift in the art-world at large to be more fair and equal.
Approach
Cotton took inspiration from the notion of individuality reflected through an artist's signature. It is the only component to a work of art that is consistent, yet unique.
Output
Generator
To execute the design, Cotton handed off a web-based logo generator to the client that draws a new randomized logo upon every input.
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A new logo is used for each instance to underscore the uniqueness of each artist.
