ALMA is an arts & culture public relations firm operating at the intersection of contemporary art, social change, partnerships, and innovation.

Cotton adapted the brand to reimagine it for a digital setting as kinetic and  interactive. The brand leans into the defining slant of the "A" within the logo, and applies it globally across display instances. Rooted in the notion of partnerships and social change, the sway of the letterforms resembles collective movement—evocative of the blades of grass—as a response to the user's input, nodding to the adaptability of the agency.

Alma Communications