![Gallery image](https://cdn.sanity.io/images/kj6mszli/production/484ee347988eb70012601db95c15256b2ff6affa-6000x4000.png?w=3840&q=75&fit=clip&auto=format)
Related
Custom Design Tool
![Gallery image](https://cdn.sanity.io/images/kj6mszli/production/967ccd2337d421138cc14c1e4f068cf03f1ed3f6-2030x1554.png?w=3840&q=75&fit=clip&auto=format)
Sustainable Entertainment Alliance
A flexible brand identity & unified symbol for the leading coalition championing sustainability within the global entertainment industry
The Sustainable Entertainment Alliance—known colloquially as "the Alliance"—unites the world’s leading film and production studios in a collective effort to advance sustainability initiatives and reduce the entertainment industry’s environmental impact.
As an alliance, it fosters collaboration and shared responsibility among its members, which include Netflix, A24, Paramount, Warner Bros., Fox, NBC Universal, The Walt Disney Company, Village Roadshow, Amazon Studios, and Sony Pictures.
Logo
The Alliance’s new logo symbolizes the power of collaboration. Four brackets—evoking a film camera’s focus points—converge at the center, representing the coming together of studios in a unified effort, and radiate outward as ripples to signify widespread impact. This design doubles as both a visual metaphor and a strong, recognizable symbol that can stand alone, establishing the Alliance as a recognized emblem of sustainability in the industry.
![SEA logo system -- on the top, the lockup witht he icon on the left and "Sustainable Entertainment Alliance" on the right. On the bottom left, just the icon. On the bottom right, a lockup where the wordmark portion is much smaller and fits inside the icon portion.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/b61e943bf6ebb71090a17c078f7ff75ca7ea770d-3840x2160.png?w=3840&q=75&fit=clip&auto=format)
Symbolism behind the logo.
![Sustainable Entertainment Alliance logo construction. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/eeeaca6ba3ae8e57ce1db4453556c8a79c3e13e7-3840x2160.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance step and repeat 1. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/fb03504ea7f4e4d835d9909afe2910ddd32daa67-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance step and repeat 2. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/ebd490fdfc7fde502ab6f13b94af07d52dd9d2c8-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
Logo bumper
Design System
![SEA Design system typography, featuring FK Grotesk Neue and Termoli, with highlighted features with right angles that match the logo. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/254c3b42d56b9594b9a2047ee2e3e59783216090-1880x2160.png?w=3840&q=75&fit=clip&auto=format)
![SEA Color palette -- including S.E.A Green, S.E.A. Green Shadow, Production Purple, Production Purple Shadow, Wheat, Wheat Shadow, Bright Green, Pure White and Pure Black. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/efb3009e6050f6dea5f3787233517686fb845579-1880x2160.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance brand pattern 1. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/d0dfa1d6b36b915e0c8ddfbf92ed29af2b576987-1227x2161.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance brand pattern 2. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/a7a5e60a195920b26595e47158d4059cb1b99006-1227x2161.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance brand pattern 3. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/908f5430fe9153d3aeb28eef55eb4d4d4aa7c83f-1228x2161.png?w=3840&q=75&fit=clip&auto=format)
Graphics System & Generator
The mark expands into a versatile and recognizable brand pattern, with ripples radiating outward in dynamic variations of thickness, length, and overall visual effect to be applied across a wide range of brand assets. Recognizing that the Alliance team isn’t composed of designers, Cotton developed an easy-to-use generator to simplify the process of creating tailored patterns.
The generator allows users to specify image dimensions and customize key design elements, including rectangle width, stroke weight, gap between brackets, and frame growth. Additionally, users can choose from two color gradation options, ensuring they can effortlessly produce patterns that align with the Alliance’s visual identity and desired impact.
Generator Outputs
The custom generator simplifies the creation of complex, unique graphics that are hard to replicate, with the goal of setting The Alliance apart from others in the industry to position it as a distinct leader in the sustainability space.
![Sustainable Entertainment Alliance image. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/210e2e77d9805b827a6a35fc433990ac7053fd48-1880x1058.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance image. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/90563d40f2c7bb604279642285d9b34bd10e158e-1880x1058.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance image. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/e3c8c5118a533abfe0b13c3b1bf2046ecc6e9dfe-1880x1059.png?w=3840&q=75&fit=clip&auto=format)
![SEA Pattern generator in use. Large text that reads "change the story. save our home." framed by frame element with a gradient over it.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/b876ec62ebe3def0a48065e3da33f2a2c240acb6-1880x1059.png?w=3840&q=75&fit=clip&auto=format)
![SEA Pattern generator in use. Large zoom-in on frame, small right aligned text that says Change the Story Save our home, Climate Story Soiree 9/16 6pm. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/3fcee201ba7dc3d88c56214e483f81c77caefd06-1880x1058.png?w=3840&q=75&fit=clip&auto=format)
![SEA Pattern generator in use. Small frame, lots of echo, text that reads "Change the story save our home". Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/0e783e4db86a711500b3feaac8e8679063afcb15-1880x1058.png?w=3840&q=75&fit=clip&auto=format)
Website
The Alliance offers resources and tools to support sustainable efforts within the entertainment industry. To organize and archive these resources, Cotton designed and developed a filter-based website, allowing users to easily navigate content by type. The site enables audiences to create their own shareable custom sustainability toolkit.
![SEA Website Footer Screenshot. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/f9edeb4ca1678685b7bd37710541f0c45c3a7c4e-3840x2161.png?w=3840&q=75&fit=clip&auto=format)
Brand In Use
The structured logo, strict typographic grid, and dynamic pattern make the Sustainable Entertainment Alliance’s identity instantly recognizable, and allows the brand’s voice to shift between expressive and recessive as needed.
![SEA leaf pattern as seen on in construction gate. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/645694d14613d90d6b1b4e5b502d04f4a91dd000-3840x2161.png?w=3840&q=75&fit=clip&auto=format)
![SEA Letterhead example, minimalistic. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/f45814b3852119dca7361f390c8396fdc704fc42-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![SEA Business card example, on side A there's a large logo, on side b it's minimalistic.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/7c9b596bff05ff97e69e5d7a387461fa1b6e1edb-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![Tote bag with the Sustainable Entertainment Alliance logo on it. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/01d4d2f156abe425ed151a74fbd3398892c4b531-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![SEA Branded hat merch. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/33b23ddbe2835d569044806381f1b10315d99d3a-1880x2160.png?w=3840&q=75&fit=clip&auto=format)
![Billboard with the text "We are A24, Amazon Studios, NBCUniversal, Netflix, Paramount, Village Roadshow, Warner Bros, Walt Disney & more. Sustainable Entertainment Alliance". Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/c70a51001acce9df3d731dea39f5a1bdf5ff8b54-1920x1080.png?w=3840&q=75&fit=clip&auto=format)
![Flags that say Climate Week Los Angeles 2024 with the Sustainable Entertainment Alliance logo. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/a0901fee9cf0c7efba420f331a41671abfe0a044-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance image. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/347ad13041e13026f755a2507811bd6245c66121-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
Brochure that says "Press and Industry Guide" with the Sustainable Entertainment Alliance pattern and logo.
![Lanyards that say Catherine brown and Michael Thomas with the sustainable entertainment alliance pattern.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/b22c4305bd165b5375a11e698eec5c86caf304ce-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![Sustainable Entertainment Alliance annual gathering poster.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/9442714c552e9b05c6b2c2aefe8552651720a8f4-1880x2160.png?w=3840&q=75&fit=clip&auto=format)
![Montreal Sustainability Forum digital signage.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/125f40c4ede0059adc8a2465b1848437d87ebd4b-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![Montreal Sustainability Forum sign with a "Floor 6" and the SEA pattern that looks like stairs.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/155970a037d979007986ea055f3c36de59f18b85-1880x2161.png?w=3840&q=75&fit=clip&auto=format)
![Report covers for SEA. The top one says Lights! Cameras! Clean Energy!. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/19f806bad40318d1126506ade78702da9f69a0cd-940x1160.png?w=3840&q=75&fit=clip&auto=format)
![Report spread with data. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/0c2f948d47068c6e19ece5e0d71a46165bdf73b1-940x1160.png?w=3840&q=75&fit=clip&auto=format)
![Social media examples. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/e2724a01113daa246d74853d9e3cc74e64346016-3840x3629.png?w=3840&q=75&fit=clip&auto=format)
![Movie poster for Judy with Sustainable Entertainment Alliance logo in the bottom corner with all the rest of the logos.. Copyright Cotton Design, Talia Cotton](https://cdn.sanity.io/images/kj6mszli/production/47b45df158b2c95bf7eeb71fc575da7ec62c4edf-3840x2160.png?w=3840&q=75&fit=clip&auto=format)
- Talia CottonCreative & Technical Director
- Chris KimLead Designer & Coder
- Noah SchwadronJunior Strategy