Vanilla Type

As part of the launch of the new Vanilla Type foundry, Cotton designed and built an interactive poster generator that lets users explore the many facets of Vanilla Grotesque in a real-world graphic design simulation. The tool offers four generative graphic options, showing the typeface across different weights, widths, and italic angles. Tasked with “making the boring look more boring and the fun look more fun,” Cotton developed a system that demonstrates both the utility and expression of the typeface. The result is an experience that communicates this ethos and allows users to experiment with the typeface’s voice.