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Social Investment Solutions

    Social investing is often dismissed. While impact matters to more people than ever, it’s still often seen as feel-good finance with compromised returns. Enter Advanced Portfolio Management’s new division, Social Investment Solutions (SIS): dedicated to scientifically proving the financial value of social investment.

    Built on a proprietary platform grounded in rigorous research and analytics, SIS quantifies—precisely—how social factors affect financial outcomes. The challenge? Convince the skeptics.

    SIS approached Cotton to establish immediate credibility within a skeptical space through a white paper, website prototype, and data visualization system.

    Our response: Data comes first, not brand.

    We built a data-first identity where data visualizations define the design system. A broad color palette signals transparency, editorial inspired typography reinforces authority, and nature photography grounds everything within the social space.

    Data Dashboards

    Website Design

    Inaugural Research Paper on Social Factor Analysis

    Project Team

    • Talia Cotton
      Creative Direction
    • Chris Kim
      Designer